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Jaden Smith’s Art Collective MSFTSrep Partners With Roc Nation

Welcome @MSFTsrep to the Roc Nation fam! @c.syresmith @WillowSmith @HarryHudson

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Will Smith‘s kids are taking their music careers to the next level. Roc Nation announced today (July 14) that they’ve officially partnered up with Jaden Smith‘s artistic collective MSFTSrep.

MSFTSrep encompasses the career of not only Jaden, but also of his sister Willow Smith and artist Harry Hudson. Under the collective, the young creatives have released music videos, magazines and merchandise. Jaden’s latest music video, “Batman” was released through the collective and now with Roc Nation in their corner, the artists are planning to release a lot more content. In fact, Roc Nation and Jaden celebrated the new partnership with a new song titled “Watch Me.”

Both parties made the announcement official to fans with respective posts on social media. “Welcome @MSFTsrep to the Roc Nation fam! @c.syresmith @WillowSmith @HarryHudson,” Roc Nation posted on Instagram while Jaden, keeping things a little more streamlined, only posted the cover art to his new single.

“The collaboration between Roc Nation and MSFTS Music is empowering for the youth and flat out legendary,” the rapper/actor shared in a statement during the time of the announcement. “Having the support of Roc Nation to get our music to the masses and change culture is a dream come true and a blessing.”

Roc Nation has beefed up their roster considerably in the last year. Since 2016 alone, hip-hop acts like Lil Wayne, Fat Joe and DJ Khaled have all signed up to be apart of the Roc.

Stream “Watch Me” via Apple Music now and stay tuned for more from the trio.

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