Jay Z’s Roc96 and MadeWorn Launch ‘Reasonable Doubt’ Capsule Collection
Jay Z's lifestyle brand Roc 96, which he created alongside Roc-A-Fella's co-founder, Kareem "Biggs" Burke, and Roc-Nation's head of lifestyle Emory Jones, has launched a collaboration with MadeWorn, a Los Angeles-based luxury brand created by Blaine Halvorson which specializes in band tees. The unisex collection is a celebration of Jay's classic 1996 debut, Reasonable Doubt, and features bombers, leather, and military jackets, t-shirts, sweatshirts, and Reasonable Doubt dog tags.
"This capsule celebrates a time when we were dreamers,” Jay Z said in a statement. “It captures that time perfectly.”
The collection pays homage to the album with its detailed embroidered patches that include song titles from the album. The earth tone collection also pays tribute to Jay's hometown, Brooklyn.
The collection will be sold exclusively at Barneys New York and prices ranges from $235-$4,000. Take a look at the how the collection was created in the video above and see and purchase pieces from the collection here.