Kanye West and Adidas to Launch New Brand
Earlier today, German sportswear brand adidas announced its brand new long-term relationship with hip-hop superstar and mogul Kanye West in the launch of adidas + KANYE WEST, a YEEZY branded entity creating footwear, apparel and accessories for all genders across street and sport.
News behind the expansion of adidas and Kayne West's relationship comes off the heels of the success of the adidas x Kanye footwear line that began two years ago. The new partnership will make history as the most significant alliance ever created between a non-athlete and an athletic brand. Along with the major announcement, the Three Stripes plans to open up retail stores that will serve as distinct hubs for adidas and West developed YEEZY product.
The forthcoming adidas + KANYE WEST line will offer a wide range of products for consumers to choose from and will extend beyond the current lifestyle trends, with the introduction of performance-intended designs, and will offer a variation of options for both, sportswear and streetwear aesthetics.
While it remains to be seen as to what the adidas + KANYE WEST line will offer consumers, make sure to keep it locked with XXL for the latest details behind the new extension between 'Ye and the Three Stripes.
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