The Weeknd Stars in H&M’s Video Campaign Ad for Spring Icons Collection
The Weeknd’s long awaited collaboration with H&M is just days aways from releasing. In anticipation of the drop, the worldwide clothing retailer and the Canadian music star unveil a brand new campaign video and lookbook highlighting more new pieces from the collab.
With focus on the spring weather ahead, the 2017 H&M Spring Icons collection with The Weeknd will be compromised of several items that include: bomber jackets, coach jackets, goodies, crewnecks, trench coats, leather jackets, button-downs, blazers, trousers and accessories. The collection will feature dual branding from H&M and The Weeknd's clothing brand and record label, XO throughout each piece of the collection.
While The Weeknd can be seen modeling never-before-seen pieces of the collection in the lookbook, the latest H&M visual ad provides an insight to The Weeknd's personal style, “When I chose the pieces for Spring Icons Selected by The Weeknd, I was thinking about the way men dress today. It’s about finding the right balance between sharp and casual, with all the details that count,” says the Canadian megastar.
H&M's 2017 Spring Icons collection with The Weeknd is set to hit H&M stores and hm.com on Thurs., Mar. 2. Make sure to check back with XXL in the days to come for more release info on this highly anticipated collaboration.
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