BOOK IT! Kids Summer Reading Program Is Back at Pizza Hut
The best way to bribe kids into reading, in my opinion, is back at Pizza Hut.
Listen, reading is wonderful for so many reasons - it builds kids' vocabularies and imaginations - but that doesn't mean it's always easy to get kids to do it. You know what helps? Pizza.
Hey, it worked for me! I l read SO MANY books back in the day to get those Personal Pans in the BOOK IT! reading program from Pizza Hut. (In my mind there were other rewards too -- like dinosaur hand puppets from the Land Before Time Movie? Do you remember those?)
Pizza Hut has announced a revival of the program, called "Camp BOOK IT!" this time around.
Lindsay Morgan, chief marketing officer, Pizza Hut said in a release,
The BOOK IT! Program was such an integral part of the heyday of Pizza Hut and the childhoods of those we're reaching with our Newstalgia campaign. It's amazing to now be able to make reading fun for the next generation with great pizza, great books and engaging activities to fill their summer break, especially as uncertainties remain in the coming months.
Here's how it works:
- Parents can register their PreK - 6th grade (ages 4 - 12) kids in Camp BOOK IT!, running from June through August, on the BOOK IT! site.
- Throughout the summer, the BOOK IT! Program will send enrolled parents fun reading recommendations and activities to extend their reading adventure all summer long.
- During those months, parents can log into BOOK IT!'s digital dashboard to track their children's reading progress throughout the program.
- When their children meet the reading goal, the parent will receive a certificate by email that includes a serialized code for a free one-topping Personal Pan Pizza from Pizza Hut. The certificate can be redeemed online, in store or via phone.
And, if like me, you did BOOK IT! as a kid, you can even get a T-shirt for yourself! The limited-edition vintage-inspired BOOK IT! Tees are available here for $10 while supplies last. Yeah, I'm gonna need one of those.